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eTextbook - Competitive Advantage in SMEs - Organising for    Innovation & Change
  1. Competitive Advantage in SMEs - Organising for Innovation & Change
  2. Author: Jones
  3. Publisher: Wiley
  4. Format: Digital eBook
ISBN 9780470862308 Digital
ISBN 9780470843345 Paperback
View This Book's Synopsis

* Draws on up-to-date empirical evident to illustrate how SMEs can become more innovative through the introduction of new products and services. * Discusses the effective and efficient use of information technology by broadening management skills and knowledge.

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