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Related Books
- Competitive Success - How Branding Adds Value
- Publisher: Wiley
| ISBN | 9780470998229 | Paperback |
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.
The book presents a comprehensive review of the entire brand spectrum, including:
Brand strategy
Implementation
Customer/brand insight
Resource allocation
Performance measurement
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