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£27.74 6 Months (and 1 month free)

List Price is £36.99 meaning you save around 25%

Print Quota: 48 pages Copy Quota:14,640 words

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eTextbook - Contemporary Strategic Marketing
  1. Contemporary Strategic Marketing
  2. Author: Ross Brennan
  3. Publisher: Palgrave Macmillan
  4. Format: Digital eBook
ISBN 9780230374041 Digital
ISBN 9780230507203 Paperback
View This Book's Synopsis

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.

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