Network effort in Social Media refers to the more users a network has, the more valuable it becomes. Naturally, with a positive effort, a negative network effort also can occur, where the more users a network has, the value or strenght depreciates. The way that social networks work, mean the more users, the more value.
While Social Media behemoth Facebook, boasts the most users (around 800million), users in Twitterverse (rumoured to be around 200million) are not restricted by age and connections can be one way, that is a user can follow another user without reciprocation, making connecting with high profile people or brands a lot easier than on Facebook where you would need to be approved.
Cue FB brand pages…
You mention Facebook as middle form text – in November 2011, Facebook opened its status character limit from 5,000 to 63,206 (FYI - that’s the equivalent of writing 61 times over, Journey’s Don’t Stop Believin’), with some suggestions that Facebook had opened the gate to potentially make ones own profile, a blog.
While it’s difficult to say which network has a stronger network effort, a stronger network may best be determined by loyalty, trust, credibility and return users, just like any long term healthy relationship.
To get a broad gage at some statistics on accounts across some of the larger SM networks, have a look at
http://www.socialbakers.com. You may be shocked to find out which network Ms Spears holds prime position on…
