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In accounting terms, what is the rate of return on an investment a measure of?

Is the rate of return on investment a measure of liquidity, profitability, risk or certainty?

Asked by John McDaid on March 23rd, 2012 @ 3:06 p.m.
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The rate of return on an investment is a measure of the gain (or loss) of a particular investment over a particular timeframe. This is usually a percentage increase over and above the initial price of the original investment. A rate of return on an investment is primarily a measure of profitability. 

Answered by Chido Munangagwa on April 20th, 2012 @ 2:49 p.m.