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What is context analysis in marketing communications?

Asked anonymously on April 29th 2012 1:59 p.m.

1 Answer to this question...

Answered by Peter Ross on April 29th 2012 3:41 p.m.
The purpose of doing a context analysis for marketing communications is to work out and understand the key marketing and communications drivers which are likely to influence, or which are already influencing, a brand or company and either help or hinder its progress towards meeting its long term objectives Traditionally this is done in 4 main areas -Customer -Business -Internal -External