• What are common effects of electronic word of mouth on young peoples consumer behaviour?

  Asked 10 months ago by Ben Eaton.

• Is age and sex always the best way to segment customers?

  Asked 12 months ago with 1 answer by Peter Ross.

• What is the difference between demographics and segmentation?

  Asked 12 months ago with 1 answer by Joshua Conner.

• When describing social classes, what is the "subjective method"?

  Asked 12 months ago with 1 answer by Martin Montgomery.

• What is the consumer trend known as "cocooning"?

  Asked 12 months ago with 1 answer by Phoebe Smythe.

• In what industries is branding not important?

  Asked 12 months ago with 1 answer by Martin Montgomery.

• What is the difference between Psychographics and Psychoanalysis

  Asked 1 year ago with 1 answer by John McDaid.

• What are examples of drastic and incremental innovation?

  Asked 1 year ago with 1 answer by Patrick Kennedy.

• What is the difference between a personal and non-personal communications channel?

  Asked 1 year ago with 1 answer by Peter Ross.

• What are the advantages and disadvantages of ethnogtaphy as a research method?

  Asked 1 year ago with 1 answer by Martin Montgomery.

• Differences between marketing as a philosophy and marketing as a set of business activities.?

  Asked 1 year ago with 1 answer by Priscilla Mac.

• What is the difference between Psychographics and Psychoanalysis?

  Asked anonymously 1 year ago with 1 answer .

• What is the difference between internet marketing and e-marketing?

  Asked 1 year ago with 1 answer by Priscilla Mac.

• What are the disadvantages of getting products to market faster?

  Asked 1 year ago with 1 answer by John McDaid.

• What is the Technology Adoption Life Cycle?

  Asked 1 year ago with 1 answer by Joshua Conner.

• What is meant by service perishability?

  Asked 1 year ago with 1 answer by Patrick Kennedy.

• What are the technical differences between a good and a service?

  Asked 1 year ago with 1 answer by John McDaid.

• Is the purchase decision funnel always the same?

  Asked 1 year ago with 1 answer by John McDaid.

• How important is market research for a start up firm?

  Asked 1 year ago with 1 answer by John McDaid.

• How reliable is market research?

  Asked 1 year ago with 1 answer by Peter Ross.

• What is the best type of market research?

  Asked 1 year ago with 1 answer by Joshua Conner.

• What are different types of market research?

  Asked 1 year ago with 1 answer by Phoebe Smythe.

• What are the importance of promotion within the marketing mix?

  Asked 1 year ago with 1 answer by Phyu Sann.

• Is a marketing strategy different for different types of firms?

  Asked 1 year ago with 1 answer by Phoebe Smythe.

• What are the different parts of a marketing strategy?

  Asked 1 year ago with 1 answer by Martin Montgomery.

• Where does sponsorship fit in the promotional mix, is it under advertising or PR?

  Asked anonymously 1 year ago with 1 answer .

• What are the criticisms of the Ansoff Matrix?

  Asked 1 year ago with 1 answer by Patrick Kennedy.

• Is marketing strategy influenced b the product being a good or service?

  Asked 1 year ago with 1 answer by Joshua Conner.

• How valid is the product life cycle model?

  Asked anonymously 1 year ago with 1 answer .

• What is the difference between phased marketing and tactical marketing strategies?

  Asked 1 year ago with 1 answer by John McDaid.

• What is the benefit of branding for a manufacturer?

  Asked 1 year ago with 1 answer by Joshua Conner.

• How has advertising changed?

  Asked 1 year ago with 1 answer by Emily Anderson.

• What are Utilitarian needs?

  Asked 1 year ago with 1 answer by John McDaid.

• What are Psychogenic needs?

  Asked 1 year ago with 1 answer by Peter Ross.

• What are Hedonic needs?

  Asked 1 year ago with 1 answer by Patrick Kennedy.

• Is Direct marketing more effective then indirect advertising?

  Asked 1 year ago with 1 answer by Peter Ross.

• What is a demand based pricing strategy?

  Asked 1 year ago with 1 answer by John McDaid.

• What is the difference between branding, advertising and marketing?

  Asked 1 year ago with 1 answer by Phoebe Smythe.

• What is context analysis in marketing communications?

  Asked anonymously 1 year ago with 1 answer .

• Examples of organisations with marketing orientation?

  Asked 1 year ago with 1 answer by Joseph Collins.

• Development and launch of new products and / or services.

  Asked anonymously 1 year ago .

• Advertising; emotional vs rational brand appeals?

  Asked 1 year ago with 1 answer by Charlie Blewitt.

• What is meant by a zero sum game?

  Asked 1 year, 1 month ago with 1 answer by Martin Montgomery.

• What are the implications of having a high customer lifetime value, skewed towards spending later on?

  Asked 1 year, 1 month ago with 1 answer by Joshua Conner.

• Are modern online advertising techniques better then traditional print advertising?

  Asked 1 year, 1 month ago with 1 answer by Phoebe Smythe.

• What are some of the benefits of an organisation encouraging staff to use social networks like facebook?

  Asked 1 year, 1 month ago with 1 answer by Joshua Conner.

• Why would a company prefer a product refresh rather than product innovation?

  Asked 1 year, 1 month ago with 1 answer by Patrick Kennedy.

• Is there a differnce between consumer and customer?

  Asked 1 year, 1 month ago with 1 answer by Patrick Kennedy.

• What is the purchase decision funnel?

  Asked 1 year, 1 month ago with 1 answer by Joshua Conner.

• What is customer lifetime value?

  Asked 1 year, 1 month ago with 1 answer by Phoebe Smythe.

• What is the diffence between cost-based and value-based marketing?

  Asked 1 year, 1 month ago with 1 answer by Martin Montgomery.

• What are the advantages and disadvantages of focus groups?

  Asked 1 year, 1 month ago with 1 answer by Peter Ross.

• Is channel marketing the same as consumer marketing?

  Asked 1 year, 1 month ago with 1 answer by Peter Ross.

• What is consumer memory in marketing terms?

  Asked 1 year, 1 month ago with 1 answer by Patrick Kennedy.

• What are examples of secondary price discrimination?

  Asked 1 year, 1 month ago with 1 answer by Martin Montgomery.

• What are examples of third degree price discrimintation?

  Asked 1 year, 1 month ago with 1 answer by Peter Ross.

• What are the advantages and disadvantages of in depth face to face interviewing?

  Asked 1 year, 1 month ago with 1 answer by Patrick Kennedy.

• How does e-business differ from e-commerce?

  Asked 1 year, 1 month ago with 1 answer by Peter Ross.

• Why can e-marketing costs be seen as transaction costs?

  Asked 1 year, 1 month ago by Martin Montgomery.

• Is banner advertising the main online advertising tool in modern marketing?

  Asked 1 year, 1 month ago with 1 answer by Patrick Kennedy.

• What is the difference between e-commerce and m-commerce?

  Asked 1 year, 1 month ago with 2 answers by Joshua Conner.

• Besides boo.com, what are other examples of failures during the dot-com bubble?

  Asked 1 year, 1 month ago with 1 answer by John McDaid.

• What is the difference between market skimming and penetration pricing?

  Asked 1 year, 1 month ago with 1 answer by John McDaid.

• How does Web 2.0 differ from Web 1.0?

  Asked 1 year, 1 month ago with 1 answer by Martin Montgomery.

• What methods would increase the response rates of online surveys?

  Asked 1 year, 1 month ago with 1 answer by Joshua Conner.

• I have never clicked a facebook ad, how do they make money?

  Asked 1 year, 1 month ago with 2 answers by John McDaid.

• What is STP in regards to marketing?

  Asked 1 year, 1 month ago with 1 answer by Phoebe Smythe.

• What are examples of recent Brand refreshes?

  Asked 1 year, 1 month ago with 1 answer by Martin Montgomery.

• What are examples of "jay customer behaviour"?

  Asked 1 year, 1 month ago with 1 answer by Phoebe Smythe.

• What are the stages of the product life cycle?

  Asked 1 year, 1 month ago with 1 answer by Peter Ross.

• What is meant by a "lemon market"?

  Asked 1 year, 1 month ago with 1 answer by Peter Ross.

• What are examples of first degree price discrimination?

  Asked 1 year, 1 month ago with 1 answer by Peter Ross.

• What is cognitive dissonance and what are examples of it?

  Asked 1 year, 1 month ago with 1 answer by Patrick Kennedy.

• What are Biogenic needs?

  Asked 1 year, 1 month ago with 1 answer by Martin Montgomery.

• What is the trade off between richness and reach in retailing and marekting?

  Asked 1 year, 1 month ago by Martin Montgomery.

• What is an e-commerce addoption ladder?

  Asked 1 year, 1 month ago by Joshua Conner.

• What is the difference between random and systematic sampling errors?

  Asked 1 year, 1 month ago by John McDaid.

• What are the advantages of standardizing products for a foreign market?

  Asked 1 year, 1 month ago by Peter Ross.

• What are the criticisms of the Hofstede (4+1) model?

  Asked 1 year, 1 month ago by Patrick Kennedy.

• What is meant by, and can you provide an example of social media disrupting traditional media?

  Asked 1 year, 2 months ago by Patrick Kennedy.

• Is data mining different to customer mining?

  Asked 1 year, 2 months ago by Phoebe Smythe.

• How are web mining tools used in relation to user generated content?

  Asked 1 year, 2 months ago by Peter Ross.

• How does search engine ranking effect e-commerce businesses?

  Asked 1 year, 2 months ago by Phoebe Smythe.

• How does the Bow Tie model and the small world theory of the web differ?

  Asked 1 year, 2 months ago by Peter Ross.

• How does encryption and Secure Socket Layer (SSL) relate to each other?

  Asked 1 year, 2 months ago by Martin Montgomery.

• What is the difference between Public Key and Private Key encryption?

  Asked 1 year, 2 months ago by Patrick Kennedy.

• What's the difference bewteen lead users and creative users?

  Asked 1 year, 2 months ago by Joshua Conner.

• What id the difference between invention and extension?

  Asked 1 year, 2 months ago by Martin Montgomery.

• What is the difference between duplication and synthesis?

  Asked 1 year, 2 months ago by Patrick Kennedy.

• What are the criticisms of working with customers on product innovation?

  Asked 1 year, 2 months ago by John McDaid.

• What are early exit costs in relation to new product development?

  Asked 1 year, 2 months ago by Phoebe Smythe.

• What is the baton approach to New Product Development?

  Asked 1 year, 2 months ago by Peter Ross.

• When have distinctive capabilites become distinctive incapabilities in real life?

  Asked 1 year, 2 months ago by Phoebe Smythe.

• Online advertising is cheaper, therefore does that mean it is more cost effective then print?

  Asked 1 year, 2 months ago by Joshua Conner.

• What is the reputational method in relation to describing social classes?

  Asked 1 year, 2 months ago by Peter Ross.

• What is the multiple method, in relation to describing social classes?

  Asked 1 year, 2 months ago by Patrick Kennedy.

• What is an example of a good marketing strategy?

  Asked 1 year, 2 months ago by Patrick Kennedy.

• What does L.A.M.P. stand for in business?

  Asked 1 year, 2 months ago with 1 answer by Hannah McCardle.

• Is brand building about being consistent?

  Asked 1 year, 3 months ago with 3 answers by Ben Timms.

• What are modern examples of loss leaders?

  Asked 1 year, 3 months ago with 1 answer by Katherine Mulligan.

• What is the industry average adoption rate for new consumer products?

  Asked 1 year, 4 months ago with 2 answers by David Bell.

• Are there any examples where next-gen technology was stymitised due to bad branding?

  Asked 1 year, 4 months ago with 1 answer by David Bell.

• Why does Google invest in tech that in no way, I can see, strategic?

  Asked 1 year, 4 months ago with 1 answer by David Bell.

• How does one build a personal brand?

  Asked 1 year, 4 months ago with 1 answer by David Bell.

• Are online focus groups more effective than traditional focus groups?

  Asked 1 year, 4 months ago with 1 answer by James Parnell.

• What is the definition of an 'Immature Market'?

  Asked 1 year, 4 months ago with 1 answer by Dean Nuttall.

• What is a digital marketing funnel?

  Asked 1 year, 5 months ago with 1 answer by Chris O'Sullivan.

• Are superbrands always considered bad?

  Asked 1 year, 5 months ago with 1 answer by David Bell.

• Are the four P's used in real life marketing?

  Asked 1 year, 5 months ago with 1 answer by Phoebe Smythe.

• What is the actual definition of a Marketing Strategy????

  Asked 1 year, 5 months ago with 1 answer by Dean Nuttall.

• Does moving upmarket always correlate with higher margins?

  Asked 1 year, 5 months ago in Marketing with 5 answers by Deya Jones.

• Why has it proved to be so hard to tell what normals like?

  Asked 1 year, 5 months ago with 1 answer by David Bell.

• What does the selling acronym AIDA stand for?

  Asked 1 year, 5 months ago with 1 answer by Mairwynne.

• Does the creation of scarcity in the market always drive sales?

  Asked 1 year, 5 months ago with 1 answer by Richard Island.

• How Can Organisations Extend Product Life?

  Asked 1 year, 5 months ago with 2 answers by Gwen Maloney.

• Is all publicity good publicity for a business?

  Asked 1 year, 5 months ago with 1 answer by Olga Macz.

• What'S The Difference Between Gross And Net Sales?

  Asked 1 year, 6 months ago with 4 answers by James Parnell.

• How Can I Get Increased Response Rates For Online Surveys?

  Asked 1 year, 6 months ago with 1 answer by Chris O'Sullivan.

• Does consumer segmentations always have to be based on demographics?

  Asked 1 year, 6 months ago with 1 answer by Sarah Byrne.

• What non-digital businesses are using the 'Freemium' Model?

  Asked 1 year, 6 months ago with 1 answer by Patrick Kennedy.

• What factors brand success?

  Asked 1 year, 6 months ago with 1 answer by Phoebe Smythe.

• For qualitative research how long should one spend testing questions for a questionnaire?

  Asked 1 year, 7 months ago in Handling Qualitative Data with 1 answer by John Wilkes.

• Is the internet now more important for brand personality than tv?

  Asked 1 year, 7 months ago in Key Concepts in Marketing with 1 answer by Richard Bramley.